Social Media and the Sales Cycle
"Social’s success formula is simple – reach users where they are with
content that’s relevant to them. Yes, that content can be a tweet about
the weather, or video about a cat- but it could also be a link to your
site’s press release about a product roll out. Shares of your owned
content will create not only buzz, but also traffic. This traffic is
coming to you (pull) and seeing your site, lead form, order form, and
may drive more sharing (push), more traffic (pull) and conversions
($$$). Low hanging fruit can be just as ripe, and neglecting it will
leave money on the table."
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